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This web page had the following on the site, "One of the challenges of having aphasia is that so few people know what it is." We saw that the web site said " Difficulty with speaking can mean a whole range of things." It also said " Many people with aphasia find it useful to carry an aphasia ID that includes some basic information about aphasia as well as some tips for communicating. We recently worked with the National Aphasia Association. To launch a free online tool that allows people with aphasia and those who care about them to print out their own customized aphasia ID. We met the team behind." The header had aphasia as the highest ranking optimized keyword. It is followed by caregiving, facebook, and tapgram which isn't as ranked as highly as aphasia. The next words blog.tapgram.com uses is autism.